Initial Test Results

Thursday, November 29th, 2007 by Aaron Brandon | Articles, Conversion, Online Business

Recently, I started running a few tests on my blog. Some initial results are in, so I want to share them with my readers.

I’ve been testing out my opt-in form. (It’s the one up there in the top right corner of this website.) Originally, I was running a simple split test using Aweber. However, as you might know, split testing is a slow and tedious process. Also, Aweber only allows you to split test while using their javascript code which makes it difficult to customize other parts of the opt-in form. There are several reasons why I don’t like split testing, but I won’t go into all of them.

Originally, my opt-in form was rather basic. It had a description, name field, e-mail field, and a submit button. But, since I wasn’t allowed to customize more specific variables in Aweber, like the submit button color for example, I had to make some changes.

So, I decided to run a multi-variable test using MuVar 2007. I use that software to test my sales pages, so why not test an opt-in form?

I decided to add some variables… here they are:

Area (the area around the form)
Headline
Description
Name
Email
Button (submit button)
Privacy (the privacy statement below the form)

I first started running a test over a month ago, but later realized I set it up wrong which skewed the data. So… I started over and here’s what has been working better so far for me (more subscribers):

Variable: Headline

I tested a few headlines for the opt-in form. One version displayed “Subscribe Now!”, another displayed “Subscribe!” and yet another displayed nothing at all. What worked best out of those three versions?

NOTHING!

That’s right, showing no headline at all for my opt-in form gave me the best conversion.

Version: 1 - Subscribe Now!
Conversion Ratio: 0%

Version: 2 - Nothing
Conversion Ratio: 3.03%

Version: 3 - Subscribe!
Conversion Ratio: 0.69%

Variable: Description

The description variable had three versions:

  1. Subscribe to my blog update list to be notified via e-mail when I post a new blog entry:
  2. Nothing
  3. Insert your first name and e-mail to receive an e-mail each time I submit a new entry!

Here are the results:

Version: 1
Conversion Ratio: 0%

Version: 2 - Nothing
Conversion Ratio: 1.78%

Version: 3
Conversion Ratio: 2.14%

Hmm…the second version is interesting. I wouldn’t have expected someone to sign up with no description. Of course, if someone read a previous post which gave reason to enter their name and e-mail address into the form, that could have triggered it. Or, maybe someone was just curious?

Variable: Name

Two versions tested here (both were Arial, Size 1, Bold):

Version: 1 - Enter Your First Name:
Conversion Ratio: 1.33%

Version: 2 - First Name:
Conversion Ratio: 2.09%

Variable: E-mail

Version: 1 - Primary E-mail Address:
Conversion Ratio: 1.77%

Version: 2 - E-mail:
Conversion Ratio: 1.24%

Variable: Submit Button

This was interesting…

Version: 1 - Button: “Subscribe Now” Border: 5px edit
Conversion Ratio: 0%

Version: 2 - Red Border
Conversion Ratio: 2.78%

Version: 3 - Blue Border
Conversion Ratio: 0%

Version: 4 - Grey Border
Conversion Ratio: 3.33%

Version: 5 - Dark Red Border
Conversion Ratio: 0%

Version: 6 - Dark Blue Border
Conversion Ratio: 0%

Why did only a red border, and a grey border work best!? Well, we will never know the answer for sure, but I have a few guesses. My original subscribe button before doing any testing was a button with a grey border. Therefore, maybe more people signed up because they were more familiar seeing it more often? Or maybe because grey just fits in better with the theme of the website? As for red… it stands out! Some people have said that it acts like a big red stop sign. It really does stand out, so it makes sense to me.

As for the text on the submit button, I didn’t have any other versions. All of the above versions display “Subscribe Now”.

Variable: Privacy

Should you show a privacy statement? Yes? No? Apparently it doesn’t matter much (at least at this point in the test):

Version: 1 - I respect your trust and privacy.  I will NEVER share your email address with anyone at any time.
Conversion Ratio: 1.58%

Version: 2 - Nothing
Conversion Ratio: 1.69%

 - Aaron Brandon

Improve Your Conversions, Or Else!

Wednesday, November 28th, 2007 by Aaron Brandon | News, Online Business

I just finished watching a great video presentation that my friend (and cruise buddy) Eric Graham held as a special the other evening. I have to say… it’s been a while since I’ve seen such a valuable video! I’ve already gone ahead and implemented a few things from what I’ve learned.

If you’ve never heard of Eric Graham before, he’s the guy who many top notch internet business owners go to when they want help increasing their conversion rates. They call him “The Conversion Doctor” because he knows how to fix all the conversion problems. Here’s one reason you might not have heard of him before. He’s not the kind of guy who jumps into every spot light. Instead, he stays below the radar (or in a secret undisclosed location somewhere) doing real work…in this case, settings up split tests, multivariate tests, and tracking just about everything (or everything).

Anyway, Eric sent me an e-mail the other day telling me about a webinar he was putting on. Unfortunately, I completely missed it until it was too late. I had a long thanksgiving weekend and couldn’t share the info with my readers until now. The webinar is over, but I found out that Eric is actually offering the recording of that webinar for free!

Now, I also wanted to add here that the webinar video is NOT just some little 5 minute long sample thing… it’s goes on for over 2 hours! It’s full of all kinds of great stuff… So I encourage all of you here to register and check it out. (Get ready to take notes!)

All you have to do is click the link below, register, and soon enough you’ll be jumping out of your chair applauding to Eric for giving this stuff away… (Ok, don’t actually applaud the video, that would be a little weird!)

Here’s where to go:

http://www.UltimateConversionBooster.com/aaron

Enjoy!

- Aaron Brandon

New Project

Tuesday, November 27th, 2007 by Aaron Brandon | News, Online Business, Product

I want to start a new project. One that I’ve been putting off for some time now.

The project is to create a content site.

I would like to start creating a content site, but I want to record (using screen recordings) each step of the way so I can share my progress with all of my blog readers.

If you’re unsure what I’m talking about, a content site would consist of useful information about a certain topic, which would contain anything from: articles, forums, blogs, product reviews, resource directories, surveys, etc… The site would also be optimized to rank high for one of the three major search engines (Google, Yahoo, MSN). The goal would be to eventually push the traffic generated by the content site over to a sales site.

Would you like that?

I’m thinking about releasing one video at a time for a small price, then eventually put all the videos together and release them as a complete step-by-step course.

What do you think about that?

Leave a comment below. Let me know what you think.

Thanks!

 - Aaron Brandon

More Answers

Friday, November 23rd, 2007 by Aaron Brandon | Articles, Online Business

Alright, hope everyone had a great thanksgiving!

The next question being answered is from Michael.

Michael wrote:

Aaron,
Since you’ve left your 9-5 job and are making it on-line. I would like to know (without getting too personal or using specific amounts) more about here your income is being generated from.
Do you find the bulk of your incoming coming from one area (selling traffic, products and/or affiliates, etc.).
Also, a time line of how long it has taken you for you to get to each level of success. (a bit more detailed than just ‘check out my archives for the dates and yes, ’success’ is a subjective term however I’m sure there were relevant milestones that you’ve reached in your business).

Thanks and keep up the great work. I really enjoy reading your blog.

Thanks for the question Michael.

My income, or “the bulk” as you say, is mainly generated from selling products right here on my blog. When you see me offer a 24 hour special to promote a new product, or when you see me write a blog article promoting a certain product I own, it’s generating income.

I don’t sell any traffic right now. I did generate some income a number of years ago by selling banner advertisements on other websites of mine, but I don’t do that anymore. As for affiliates, I do have a few. I have some affiliates who promote the Blogcast Course: http://www.blogcastcourse.com who make a 50% commission through ClickBank. Other than that, I don’t have any other affiliates since I only use Kunaki at the moment for the wrest of my products.

A time-line… Ok.

Before this blog was created, I released two products as Warrior Special Offers on the warrior forum: http://www.warriorforum.com

Each video product made $200 during a special. I released one per week, so right off the bat I put about $400 in my PayPal account in the first two weeks. Before that, I had never made nor sold my own information products. The products weren’t anything special… one was how to set up an autoresponder using 1shoppingcart, I think.

Soon after that, I created this domain name on April 19th, 2006. Then, soon after that I installed WordPress on my web host (This is my affiliate link) for the blog. That has allowed me to write articles, promote products, and grow an online business.

In March 2007, while I still worked a day job, I took a long weekend and went on a cruise to Mexico. Any co-workers I told were pretty jealous. I’m not sure why, when they had the same position as me, and could have just as easily taken a long weekend. The cruise changed the path I was headed. Did I want to work for someone else, or build my own business and seek freedom?

About two months after the cruise, I released the Blogcast Course. I sometimes refer to that as my first course, but is really my third. It’s the first course I put value into, and I no longer offer the first two. Several of my own blog readers own this course, and have put it to use on their own blogs. It has aided others in growing their blogs readership.

In the same month that I released the Blogcast Course, I quit my day job. I was drained and was pretty stressed every time I got off work. I knew that wasn’t healthy, so I decided to work on this business instead.

And, I recently released my own intern program. That’s a major accomplishment because it will assist me in getting that freedom I was looking for. Not only does it allow others to experience what it takes to run an online business, it’s also another step towards continuous improvement in this business.

I think most know about my recent trip to Costa Rica. I notice (and my blog readers notice) an improvement in my business each time I take these trips. So I will keep them up.

Thanks for the questions!

- Aaron Brandon

Not So Dynamite…

Tuesday, November 20th, 2007 by Aaron Brandon | Articles, Online Business

Here’s the next question I’m responding to: 

James Alenteal wrote:

Hi Aaron,

How about releasing your Artemis Pro list for sale? That would probably be a dynamite product.

The problem with releasing an external list of editors… is a diminishing effect. The more people that have the list, the more of a chance that spammers get on it. Of course, I’m not saying my customers are the spammers, but there is the chance that a customer will give the list away to someone else…even resell the list without permission. The more spammers that end up submitting to those editors, the quicker those editors change their e-mail addresses. Even submitting to my own list, I receive several e-mails from editors like: “Our submission e-mail address has changed. Please go to:_____ to submit.” It’s impossible to avoid this, unless your list if full of hungry editors who get very few submissions and aren’t receiving spam yet.

I’ve spent my own money to have the ability to submit to some of these editors. Other lists I have put together myself from various websites. In fact, I even created two different products which will assist you in creating your own list of editors using the same methods I use. Of course, it requires some work. If you don’t want to do that work yourself, I encourage you to use your own employees, interns, or any other resources you have, and get them to do it.

Here are the two procedures which cover this:

The first one shows the procedure I use to find e-mail addresses for the editors of ezines/newsletters:

http://kunaki.com/sales.asp?PID=PX00ZW5I3W

The second shows how to submit articles to individual publishers. These publishers will often have only a website to submit articles to. In most cases, you’ll be submitting your article using a form, however, some of theses publishers will just leave their e-mail address for you to submit to. This actually makes it far easier to submit articles to them if you’re using Artemis Pro. Here’s the link to the individual publisher procedure:

http://kunaki.com/sales.asp?PID=PX00ZC8I00

As for me releasing my own list of editors… it’s just not going to happen. However, I do have a project in the works which may enable me to release some sort of list at some point, but like I said, it’s in the works. In fact, it’s only an idea at this point.

Get to work!

- Aaron Brandon

Best Screencast Settings

Monday, November 19th, 2007 by Aaron Brandon | Articles, Online Business, Product

Last Friday, I asked my readers what questions they would like me to answer this week. A few decided to post a question using a comment, so this is the first response to one of those comments. This question came in from Tyler about what the best settings are when recording an information product.

Tyler: What are the best settings to use when recording a screencast video for an information product? I have heard mixed reviews about frames per second rate and the screen pixel settings. Can you shed some light on this subject?

Sure thing… I’ll tell you the process I use.

Every time I record, I simply keep track of what works best, and takes the least time. I jot down a few notes for the next time I make a recording too.

Testing, test test, testing 1, 2, 3…

Before recording, I run a quick test of my recording equipment (microphone and screen capture software). I adjust my volume levels so that they’re at about 50%. (both the recording volume, and playback volume). 

I make a recording no more than about 15 seconds long, testing out how the audio levels sound. Why is that important? Because, it’s more of a hassle if you finish recording a video with the volume either too loud, or not loud enough. Going back and doing audio editing can often take longer than recording the actual video. It’s just a hassle, and not worth losing that time. If you’re recording a 10 minute video, it may take 5-10 minutes to edit. However, if you record an hour long video, spending 5 minutes of audio editing to just get it right might be worth it. However, if you ran a test beforehand, you wouldn’t need to do that anyway.

Recording…

Once you’re comfortable with those audio levels…record away. I change my display settings to record using 800×600 resolution. The video will end up being easily viewable for the majority of viewers, and the file size will be small enough for most people to download the video without any difficulties. You can also lower the number of colors on your screen at that point.

Producing…

I originally started producing using the recommended settings in Camtasia Studio. The problem is, some settings are automatic and don’t always seem to give me the ideal video I want… a smaller file for fast loading times, quality audio, quality picture.

Camtasia seems to often produce a video at about 15 fps (frames per second). However, that many frames isn’t necessary for me. I keep my fps at 5. If you see the video, you’ll see the mouse cursor lag behind a little bit, but it’s fast enough to show someone where they’re supposed to move it. Reducing the number of frames will cut down the size of the file.

I also produce my videos with 16 bit color. My videos aren’t very colorful, so I don’t see any need to increase them. If I made a video which showed how to enhance photos in Photoshop, I’d probably go ahead an increase the number of colors for a better presentation.

I don’t adjust the quality of the audio in the videos.

And one more change I made more recently…

When I finished creating a new video with Camtasia Studio, the default setting is to have it save a “.camrec” file type which contains the raw video information. However, I noticed that you can set Camtasia to produce an “.avi” file instead of a “.camrec” file for the raw video. This came in handy and I ended up eliminating a step of the production process when I didn’t have to save the .camrec first, then produce it into an .avi. That way, if the video file is to be used for a CD product, I just put the .avi file directly on the CD.

I don’t think there’s much more for me to cover than that… just post a comment below if you think I left something out.

Thanks for the question!

- Aaron Brandon

Just To Prepare…

Friday, November 16th, 2007 by Aaron Brandon | News, Online Business

Next week’s coming up, so it’s time for me to brainstorm for next weeks posts.

Although, this isn’t the usual way I get ideas for new blog entries, I wanted to post this to see if of my readers had any questions about a specific topic they’d like to see me write about. If you have a question about something (relating to online business), and you just can’t find the answer anywhere else, or don’t know where to go to look for that answer, just post your questions here!

All you need to do is write a comment below.

I’ll find the best questions, and write up responses to them in articles next week.

Deal?

Have a great weekend!

- Aaron Brandon

3 Hours Remaining…Or more?

Thursday, November 15th, 2007 by Aaron Brandon | News, Online Business, Product

I originally planned on increasing the price for my latest procedure “Procedure: Feedback” to $100 at noon, however, I will likely be extending the special 1-3 more hours since I won’t have access to my computer until a bit later on today.

So…

If you want to order my latest procedure for $35 dollars (and not $100), then use the link below to order:

http://kunaki.com/sales.asp?PID=PX00ZXHW3S

Offer ends some time between 12pm and 3pm, Pacific Time…

 - Aaron Brandon

24 Hour Special - Feedback Procedure

Wednesday, November 14th, 2007 by Aaron Brandon | News, Online Business, Product

I’ve just finished creating my latest CD product called “Procedure: Feedback”

If you want to continuously improve your business, this procedure is a must have.

I use feedback in this business to improve both my products and intern program. In fact, It would be like shooting in the dark most of the time if I didn’t use feedback to improve.

I’m sure most of my readers have a product of some kind and use a testimonial on their sales page. How did they get that testimonial? I hope they didn’t make it up themselves. But most likely, they asked their customers for feedback. It was positive, so they added the feedback to their sales page to increase its profitability. Yes, feedback can increase profits too!

Recently, I decided to include the use of feedback in my intern program. Though I don’t encourage interns to speak with me during the program, at the end, they can write me as much feedback as they desire about the intern program. That was a tremendous improvement.

So, I’ve decided to release this procedure for $35 for the next 24 hours.

I’m increasing the price at 12 noon tomorrow, so act now or you’ll miss it. The price will be increased to $100 after the special is over.

Here’s where to order:

http://kunaki.com/sales.asp?PID=PX00ZXHW3S

- Aaron Brandon

His Newest Baby?

Tuesday, November 13th, 2007 by Aaron Brandon | News, Online Business, Product, Reviews

I recently received an e-mail from Richard Lee showing me a new CD product (or “newest baby” as he called it) he created.

But in the e-mail, he wasn’t asking me if I could promote the product, or anything like that. He e-mailed me because he just wanted me to “check out the graphics” of his new CD because he used a product of mine that assisted him in the creation.

The product Richard Lee sent me a link to was The Tabacon Debrief. Though I highly recommend Richard’s product, I’m not writing this for the sake of promotion. I actually already promoted this product in a previous entry.

Anyway, Richard Lee was thanking me because he had used the product DVD Case Cover Creation to make the cover art for The Tabacon Debrief. I was flattered… But was actually more impressed because he didn’t use the product exactly the way I teach in the course.

In DVD Case Cover Creation, I instruct the viewers to download the free trial of the software “Adobe Fireworks”, only because that’s just the software I’ve used for several years to do graphics editing stuff. But Richard didn’t do that. Richard used a different graphics editing program.

He instead decided to use Open Office Impress (a program like PowerPoint) because he already had it and was more familiar with it. It turned out that there were quite a few differences between the two programs. But Richard (a smart guy) figured it out as he went along using the videos in my course to practice the same techniques in Open Office Impress and applied them.

So, if you’re considering creating a DVD case cover for your next product (it doesn’t make a difference if it’s a CD or a DVD), then I encourage you to try the DVD Cover Creation course. It’s only $20 dollars, and probably be the best $20 you’ll ever spend to learn how to design a case cover.

Interested?

Here’s the link to the course: DVD Case Cover Creation

- Aaron Brandon

Join My Intern Program

Monday, November 12th, 2007 by Aaron Brandon | News, Online Business

Did you know I have an intern program?

In fact, I recently updated it after the last intern won the award I was offering. I’ve made several improvements to the tasks, added a few more copywriting tasks, and recorded a few more videos.

If you interested in learning by doing (experiencing) how I run this business, I recommend you give my intern program a try. The cool part of the whole thing is that you don’t have to pay a dime, it’s completely free.

Monday is one of the best days to join my intern program. Why? It’s simple…when you join on a Monday, e-mail tasks will automatically be sent out to you Monday through Friday, so you’ll have the weekends off!

All that is required is at most three hours per day to spend on each task.

The first intern who completes all the tasks in my intern program this month will receive some of my products as well as one months of personal e-mail coaching.

But in order to join you must:

  • Promise to work no more than 3 hours per day on tasks.
  • Know the English language. You must be able to read, speak, and write English fluently.
  • Be able to complete the tasks without asking for assistance.

If you can agree to that, just fill out the form below with your name and primary e-mail address and hit the button to join:

I look forward to having you in the program!

- Aaron Brandon

Does Article Submission Still Work?

Friday, November 9th, 2007 by Aaron Brandon | Articles, News, Online Business, Traffic

Some readers have asked me this question. It does work, if your submissions are effective.

One example of submitting articles ineffectively is if you’re submitting to a bunch of dead addresses. In fact, some of those who have asked me have no idea what I’m talking about. I’m talking about the e-mails that come back to you after a submission with the subject “failure notice” or “Returned mail: delivery problems encountered”. Those who submit to editors with an e-mail address they don’t check can lead to bigger problems.

After I submit an article to a list of publishers, I check my e-mail to see if any messages haven’t gone through. Any returned mail gets removed from future article submissions. It is rare to submit an article without getting at least one of these messages.

Then there are the e-mails that do go through, but an editor replies to your message telling you to submit to a new address. This is good, as long as you’re updating their e-mail address in your list. There are also editors that reply with the subject “REMOVE”, which is pretty obvious they don’t want any of your submissions. Remove them from your list before your next submission.

That’s one part of the process. Another important part is customizing your message so you sound like an author, and not like an obnoxious marketer. If you’re using Artemis Pro to submit articles, there’s a template.txt file you create so you can personalize your message. This plays a large part whether your article is going to be submitted or not. You can even perform your own tests to see which template gets a better response from editors.

Article submission works, no question about it. Whether your article is going to get submitted depends more on the content of your article, and how you address editors.

I recently created two procedures on how to find more editors to submit to. They can be performed by you, or anyone you give the procedure to. They include videos with step-by-step processes for finding more editors.

The first one shows the procedure I use to find e-mail addresses for the editors of ezines/newsletters:

http://kunaki.com/sales.asp?PID=PX00ZW5I3W

The second shows how to submit articles to individual publishers. These publishers will often have only a website to submit articles to. In most cases, you’ll be submitting your article using a form, however, some of theses publishers will just leave their e-mail address for you to submit to. This actually makes it far easier to submit articles to them if you’re using Artemis Pro. Here’s the link to the individual publisher procedure:

http://kunaki.com/sales.asp?PID=PX00ZC8I00

- Aaron Brandon

The File Folder Effect

Wednesday, November 7th, 2007 by Aaron Brandon | Articles, Books, News, Online Business

What if you made a different choice? What if you took that other path?

Those are questions I have pondered about once in a while.

Let me explain. Each time you take a different path in your life, it’s like a new file folder. Whatever path you take that follows is like a sub folder. Each new decision you make continues this way (whether it’s right or wrong). But, you can’t skip back. There’s no traveling back into the past. There are several different paths you can take to earn your freedom, if that’s your goal. There are also several paths that can ruin your life in a pretty dramatic way.

Here’s one example of a decision I made a few years ago. It’s one decision I made which has led to my success in this business.

I was browsing an internet message board for ways I could drive traffic to a site of mine. (I wonder how much time I really wasted doing that.) I found a post which was unlike the other topics. This one was written like a how-to article. It was actually helpful, compared to so many other junk posts which rarely had any helpful advice. I can’t remember the exact topic of the post, but I enjoyed it so much, I e-mailed the author and thanked him for sharing such solid advice. In return, he sent me a link to one of his online courses. That course inspired me to take action.

To this day, I’m still following other courses made by that author. My actions had a large effect on my life. That first course was the statistical copywriting course. I don’t want to give others the impression that I became more successful because I was hanging out on a forum. My advice is, once you do find real solid information that can take you to the next level, jump on it. Take action.

Doing the wrong things at the wrong time will lead to quite a bit of failure. So why not focus on one thing, take action, and choose a proven path to follow?

There’s a great book that was written about the choices two people made in life. They were lucky enough to earn the ability to witness all the past choices they made at certain times of their life. The book is called One by Richard Bach. As a matter of fact, I have a couple copies of this book I want to give away.

Here’s how you can claim one of your own. Simply write a comment at the end of this post. I will send a copy of the book to the first two people who leave a comment. If you’re one of those first two, I’ll send you an e-mail asking for your shipping address shortly.

- Aaron Brandon

The Costa Rica Files

Tuesday, November 6th, 2007 by Aaron Brandon | News, Online Business

Jim over at The Kaizen Business blog just finished visiting Costa Rica too! He has put together an awesome CD video presentation with notes about what he was able to learn from James Brausch. I highly recommend grabbing a copy of this.

It’s just $50 until tomorrow… http://www.thekaizenbusiness.com/?p=95

- Aaron Brandon

Blog Until You Die

Monday, November 5th, 2007 by Aaron Brandon | Articles, Online Business

Lately I’ve noticed several other blog owners talking about how to keep blogging without running into something like “bloggers block” (same thing as writers block, a blogger is a writer).

I think it’s something that has happened to all of us at some point, so I just wanted to share a few tips with my readers.

One apparent problem is continuing to talk about one single subject. For example, if you’re in a very small market, coming up with more information on a daily basis is going to become rather difficult. In a case like this, you’re better off either choosing a larger market, or speaking about similar subjects in other markets. An example of something like that would be having a blog on Neon Tetra Fish, but also writing blog entries about types of similar fish, fish accessories, selling fish, etc. Of course, the more appropriate way to go would be to have a blog about fish, then mention individual species, and everything else that has to do with fish.

Keeping your content with up-to-date information can also be difficult at times. Mentioning other cool websites for your readers to check out can make an easy to write entry, but doing this on a daily basis won’t help much with your own blog. A fix for this is creating your own news. If you did something newsworthy during the day, like have an interview with someone, that’s the type of content that readers will get all excited about. If you just completed a multi-variable test for a sales page, hey, now you’ve got new data you can share. Others can benefit quite a bit from that.

You can also make a weekly procedure for your blog entries rather than writing a blog article every day (which can be tough).

Here’s an example of that:

Day 1: Talk about what happened over the weekend.
Day 2: Release a new product
Day 3: Write an article adding additional information about the product
Day 4: How you improved something
Day 5: Start a test before the weekend, report first results Monday
Day 6: Anything else… of course, this is Saturday and this entry should be posted automatically (unless you work Saturday’s?)

Once you develop a weekly structure, two entries a day is a piece of cake.

Down the road, you can even have interns and staff do this for you.

Richard Lee shares some of his own ideas in this course.

- Aaron Brandon

Low Price, Good Deal?

Saturday, November 3rd, 2007 by Aaron Brandon | News, Online Business

Does a low price always qualify a good deal? The answer may not be what you think.

Occasionally a blog reader will e-mail me asking if I can promote their product. Often times I simply won’t agree with the product they’re trying to sell. An example of this would be a product relating to “niche marketing” or relating to “PLR” (private label rights) stuff. If the product will not benefit me or my readers, you won’t see it mentioned here.

So let me give you an example of a product that does benefit this business.

Recently on this blog, I recommended the product made by Richard Lee entitled: “The Tabacon Debrief”. Richard recently visited Costa Rica a short time after I did. During that time he put together a document about visiting Costa Rica which included some very useful internet business information he picked up while visiting the country. Not all the information was new to me, but I knew my readers would both enjoy it, and benefit from it. In fact, there’s a chance I wouldn’t have known about this document if he hadn’t sent it to me. So why did I end up promoting it?

He didn’t offer it to me for a super low price. (That can give a false impression of the quality of the product)

He didn’t ask for my feedback. (He knew I’d let him know if something were utterly wrong with it)

He didn’t begg me to promote it. (Smart thinking, sometimes you just need to give a little to get a little)

So when I see a good product out there on the market and I purchase it, or if it appears in my inbox, do you think there’s a better chance that I’ll promote it? You betcha!

Now it’s easier for this to happen…

You may know that I don’t give away my e-mail address publicly, I only offer it to e-mail coaching customers. So I want to try something out here. I’ve just created a new e-mail address. If you’d like me to check out a new product of yours with the possibility of free promotion, you can send it to me. There are a few guidelines though:

  • Don’t expect me to get to it right away. I’m not a full-time product reviewer.
  • There’s no guarantee I’ll even promote it. I have plenty of my own products to promote.
  • Don’t send me spam.
  • Don’t send me a link to order it, include a link where others can order it.
  • No attachments please. A URL to your product page, PDF, etc. is perfect.

So with that said, here’s that address: products at aaronbrandon.com (just replace the word “at” with an @).

- Aaron Brandon

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