Have you ever heard of “product creation worry”?  It happens prior to, or after someone creates a product.  They start worrying about the following:

• What if someone doesn’t like the product?
• What if the product is not top notch like some others?
• What if someone complains, or wants a refund?
• Is the product priced correctly?

These are all very common.  I’ve experienced them all before.  In fact, many of these things have crossed other product creation authors as well.  My best advice to conquering worry is this:

Don’t worry!  Don’t allow worry to stop you from releasing your creation.  Take action, and experience what comes, and your worries will go away.

The truth is…most of the things people tend to worry about don’t ever happen!  So why worry?  Get that product out there!

- Aaron Brandon

Check out this article:

http://www.theonion.com/content/node/28694

That gave me a good laugh.

Personally, I have:

• offered a family member to throw their television off a balcony.
• considered throwing my own television off a balcony while filming it to prove that it actually did work prior to its destruction.  That didn’t happen because I didn’t feel like cleaning up the mess and closing off access to the area below to neighbors.
• been confused when friends ask me if I’ve seen such and such new show.

- Aaron Brandon

Everyone has habits they must cease and desist. Television watching is a big one. She takes your time from you with ease. You just sit there on the couch… maybe you try to make an agreement with your TV, to only watch her for five minutes, or watch only one sports game. Soon enough, you can’t turn her away. She has lured you in. You’re hooked!

You know you shouldn’t be watching. You’ve got blog entries to write, a new product to create and promote. A non-automated business to run. Your excuses are so lame: “I’ll only watch this show”, or “This show will give me an idea for a new product”, or “It’s important to know the news”. You must cease and desist from this. I did. In fact, I don’t even have a television in my home.

At first, there may be a withdrawal period. You may have absolutely no idea what to do with yourself. You can sit down on the couch, but it’s different now. There’s no television to keep you occupied. This is good, but you don’t know it yet. Maybe you can have someone sit across from the couch and you can talk to them. Hopefully it won’t be about something on television you watched. Maybe it will be a brainstorming session about the next blog entry you’ll write, or product you’ll create.

If you’re reading this, you’re not watching television. That’s good. But don’t go back to it when you’re done reading this. Do something productive. Something you’ve been putting off for a while. Something that you know you should be doing daily.

- Aaron Brandon

I just finished reading an entry on another blog about finding ideas and turning them into products. I have no idea how it could help anyone at all. Most of my blog readers already know at least one way to do market research: Choose a market (narrowed down to a single keyword), Get a number for the amount of traffic, Find out if people paying for ads.

However, following the wrong advice can be disastrous.

Here’s the wrong way… I found this on another blog:

1. Go to your favorite search tool. Any of them are fine. Type ‘How To’.

2. Take that list and read it. Do any of the highly searched ‘How To’ markets look appealing to you?

3. Take that topic and create a book on that topic.

(There was more, but it only got worse!)

Hmm ok. Here’s what could happen if followed:

John Doe, a full time worker at Wall Mart hates his job and wants to create an internet business. He decides to follow some advice from a blog he’s been checking out on a regular basis.

He follows the steps above from another blog to the tee.

John has been a big fan of elephants, ever since he was a kid.

He goes to Google, his favorite search engine, and types in “how to” and finds a website that lists a topic that appeals to him: “how to eat an elephant”.

He was quite disgusted with the “market” he chose. He couldn’t understand why anyone would want to eat his favorite animal. But John couldn’t find any better “how to” topics which related to elephants on the page he found.

John takes the topic and writes a book on it and follows the rest of the advice given to him on the blog.

3 months later, John realizes he had followed a path to failure. Nobody seemed to want to know how to eat an elephant. In fact, the only information he was able to write in his book was “one bite at a time”.

John decided an internet business must not be for him. He decided to keep his job at Wall Mart.

- Aaron Brandon

You’re easily distracted. Remember that the three causes for failure are:

1. Not taking action.

2. Jumping all over the place getting distracted by shiny objects.

3. Not following a proven plan.

That’s more of a note to myself, but I decided you might be able to use that advice for yourself.

Are you creating a product?

Answer: No. In this case, follow a proven plan. Begin with marketing research. Not having an idea for a product is not an excuse. Go to about.com and you’ll find some great markets with a number of ideas there. Do not think about competition. What if you had a friend who happened to have a product in every single market in the world? Would you feel bad if you were promoting products in the same market? I hope not. In fact, it will be to your advantage in many ways. In fact, your next step is to make sure there are other people promoting products in your market.

That’s your first step. Most people won’t get that far. They’ll simply give up because they “Don’t have any ideas”. The next step is following through with your idea… Creating the product.

Answer: Yes. This is good, you’re on track. Make sure you aren’t distracted from completing the product. I know from experience that it’s extremely easy to get distracted from what you’re working on. It may be because you “think” you’ve got a better idea for another product. Please, don’t do that. Stick yourself in a quiet room with nobody else but you and your computer. No phones, no instant messengers, no television. You’re going to finish this course until it’s done…do allow yourself to stretch and use the bathroom from time to time, I’m not telling you to lock yourself in a dungeon. Just make sure you’re moving along with the procedures.

If you can’t do that in your own place, consider using a hotel or motel. I’ve written a previous post about that here: Distractions