Can you run a multivariate test for a soft drink? 

Yesterday, I came across a product which was obviously running a multivariate test for their product.  But, this wasn’t an online business.  This was a soft drink company.

For a number of years now, I’ve noticed some number and letters under the bottle cap.  Before that company was putting numbers and letters under the cap, they originally had a little message that said something like “free 12oz drink”.  If you won something, you could just take it to the store and get a free drink.  It was a little trick they played.  They did whatever they could do to get you to look under that bottle cap.  For a good reason…  You might have won a free drink!  But lately, I haven’t seen that.  I’m not saying they no longer give away free drinks, but instead, they just show some numbers and letters.

So how the heck is that a multivariate test?

Well, if you think about it, it’s no different than the new feature in MuVar which converts an IP address into an address separated by dashes to make it look more like a coupon code.  You can use that feature with any physical product you sell online through a website.

Of course, MuVar is a bit different because MuVar is using an IP address instead of a pre-made code which is placed on the product itself.  If you were printing your own bar codes, and manufacturing your own physical products instead of using a service, then I don’t see why you couldn’t set it up the same way as the soft drink company I noticed.

So, back to the soft drink.

You see the code under the bottle cap.  Then what?  Well, there are instructions on the bottle label.  It tells you to go to a website where you can enter your code to win rewards.  You sign up, and by the time you’ve entered your code, the company now has all of your contact information as well as the code of the bottle which was presumable purchased.  If they’re using the code for multivariate testing (and I’m only assuming they are, since I don’t work with them) then they now know which bottle label was profitable.

Interesting?

I thought so…

That reminds me.  Another soft drink company likes using quotes on their bottle caps.  While that does keep some people entertained (for like 5 minutes), it probably doesn’t help the company one bit in increasing their profits.

- Aaron Brandon

Have you seen James Brausch’s new newsletter called ”Testing”?

I highly recommend you check it out.  It’s a monthly newsletter dedicated to… testing.

If you subscribe to it right now using the link below, I’ll send you my detailed report for MuVar which shows you how to set up multivariate tests for opt-in forms… even on your own blog.

How do you think I’ve been providing the testing data in my protected blog posts recently?  Do you think people value that data?  You bet they do!

But… I’m only willing to offer my report until Sunday at noon, Pacific Standard Time.

I do not sell the MuVar report any other way.  So this is your only chance.

All you need to do in order to receive the report is to forward me your PayPal receipt to [This special has ended] after subscribing to the newsletter, and I’ll send you the link to the report shortly.

Here’s the link to subscribe to the “Testing” newsletter:

http://www.diegonorte.org/testing

- Aaron Brandon

I have more test results which I’ll be sharing tomorrow.  As usual, they’ll be posted in a password protected blog post.  The only way to receive the password is if you’re on my blog announcement list.  To sign up, simply fill in your first name and primary e-mail address into the form at the top right of my blog: http://www.aaronbrandon.com/ Then hit the “Subscribe” button.  Make sure you check your e-mail after you sign up.  You’ll need click the link in the verification e-mail.

Are you already on my blog announcement list?  That’s good, you’ll automatically be receiving the password.

- Aaron Brandon

Yesterday I released some of my test results.  Those who were on my blog announcement list received the password and were satisfied with my offer.  Those who decided not to join my list missed out.  Sabrina Jefferson understands the benefit to getting the password for protected posts.  They definitely aren’t worth missing.

I will be releasing more test results next week.  By now, you should know what action you need to take in order to receive the password.  You just need to be on my announcement list.  Just sign up using the form at the top right of this page, and hit the subscribe button.  Then make sure to look for the confirmation e-mail in your inbox or spam folder.  Click the verification link in the e-mail, and you’ll be set.

Next week I’ll be releasing more multivariate test results for my opt-in form.  There’s a new variable I added recently and it’s already showing results.  Think you might benefit from them?  Then subscribe to my blog announcement list, it’s that simple!

- Aaron Brandon