I often talk a lot about creating screen capture products on my blog. The reason is, they have very high perceived value. E-books on the other hand, have a very low perceived value. But, both do have their place, and, either one can be easily created from the other.

Let me explain that. Let’s say you have written an e-book. What does it take to convert that into an audio file? All it takes is someone spending the time to narrate that into audio using audio editing software.

Now let’s look at it from the other way around. What if we have an audio product, and want to turn it into an e-book. Well, you can actually narrate that too! There is speech recognition software that you can use to turn your voice into text. Or, for a small expense, you can outsource that task and have someone write a transcript.

So why would you want to do that when I’ve already said that e-books have a low perceived value?

Well, there are customers who do prefer data in different formats. Some like reading text at their own pace, or so they can just copy and paste notes into their computer. Audio would need to be translated into writing with a pen.

Do you see where I’m going with this? You can create another product by simply converting your previous products into other formats.

So I’d like to get back to my e-book example. Let’s talk about turning an e-book product into a product with higher perceived value. The best way to do this would be to simply read the e-book out loud while recording your voice into audio editing software. I recently did that for a few of my blog articles, which I will later turn into a product.

I know some people who have tried reading articles and e-books into audio editing software in the past, but it never seemed to turn out quite right. It just didn’t sound natural, unless the e-book had been written in the same way they spoke.

That’s the key to turning any text into a nice audio presentation. Write just the way you speak. Later, you can turn any writing into audio, and you’ll be able to turn that audio into a product, which has a higher perceived value than just an e-book. Then you could even go physical, and burn those audio files to a CD.

How far have you gotten? Are you still coming out with $20 e-books? Or, will you start cranking out some high end audio stuff? Let’s make that happen!

PS - Look out for my course on creating an audio product in the next few days!

- Aaron Brandon