Is there such thing as giving too much of a reward to someone?

Let me think up an example.

Let’s say that you need some feedback for one of your latest DVD’s.  In order to do that, you can simply ask customers for a testimonial.

On the other hand, there’s a chance you’ll get a low response.

So, you create a reward/incentive.  You ask for their feedback, and in return, you tell them you’ll give them a course valued at $100.00 (or something like that).

What will happen?  You’ll get a large number of skewed feedback responses.  You will more likely receive positive feedback so they’ll receive the reward.

So, the trick is to prevent an overreward.

One of the best methods I’ve ever used for collecting feedback has been to just give the product away for free.  Then, ask for their honest opinion of the product.  Tell them you don’t mind whether their feedback is positive or negative.

It goes perfectly along with the same old “Give and you shall receive” methodology.

- Aaron Brandon