Sometimes when I hear about results like this, I have to wonder how confident the results really are. Was it really tested? For a while the “internet marketing guru’s” were spouting that your products price should end in a “7”, While real data showed that was more often inaccurate.
I’m guessing that happened in such a way as the old game of “Operator”. where one person whispers a message into another persons ear, then the second person whispers the message into a third person ear. After very few messages are shared, the original message was lost, skewed, and completely bogus.
But this rather new study caught my attention. The following article explains the study of security trustmarks and their ability to convert more visitors into buyers:
Check it out here: